Part 1

1. International Business Communications
2. Marketing
3. Advertising
4. Public Relations
5. Quantitative Methods for Managers

(The ICM Diploma in Marketing is awarded on completion of all Part 1 subjects)

Part 2

6. Marketing Management
7. Customer Service (New)
8. Buyer Behaviour & Consumerism
9. Management Theory & Practice
10. IT for Marketing Management

(The ICM Advanced Diploma in Marketing is awarded on completion of all Parts 1 & 2)

Part 3

11. International Marketing
12. Financial Management
13. Strategic Marketing Management
14. Marketing Research
15. Marketing Policy & Strategy (Case Study)

(The ICM Graduate Diploma in Marketing is awarded on completion of Parts 1, 2 & 3)

This is awarded to those candidates who, having completed the Graduate Diploma, successfully complete the assignment required for the issue of the Associate Degree. Information in respect of the assignment may be obtained from the Institute or from the ICM website.

To provide students with a body of knowledge which will:

a) enable them to understand and identify consumer needs and trends
b) enable them to understand, define and segment markets
c) provide an understanding of the importance of pricing and pricing strategies
d) develop an understanding of channels of distribution and routes to market
e) develop an understanding of the patterns of consumer behaviour
f) enable them to develop and apply advertising and promotional strategies
g) provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers.

Eighteen months of full-time study. (Six months for each Part).

Examination Grades

Status of Qualification
Professional Vocational Diploma.

Examinations
Externally set and marked by the Institute. Examinations are held in March, June, September and December each year. Candidates must be registered and paid-up Student Members of the Institute at the time they undertake the examinations.

Examination Closing Dates
Candidates entering for examinations must ensure that their completed examination entry forms and fees reach the Institute at least eight weeks before the date of the examinations. Examination timetables indicate the closing date for receipt of entries for each sitting.

Examination Results
These are normally distributed twelve weeks after each examination date.

Subject Exemptions
Students holding relevant recognised qualifications from other professional bodies may apply for exemptions on a subject-for-subject basis.

The Institute operates an ‘Open Entry’ policy in respect of many of its vocational programmes but prospective students should note that the following entrance qualifications are recommended for those wishing to undertake this programme:

Entry Requirements for Part 1 - The minimum age for registration is 17 and applicants should possess one of the following:

1. 1 The ICM Business Studies Group Certificate
2. One GCE A-level plus Three GCSEs (or equivalents)
3. Five GCSEs at grades A, B or C (or equivalents)
4. A suitable BTEC National Award
5. Any qualification equivalent to one of the above.

Applicants over the age of 21 who do not hold one of the recommended entrance qualifications may also register for the programme providing they have been in full-time employment for a minimum of two years.